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Privacy Policy of Eternal English

Last Updated: October 8, 2025

At Eternal English, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and protect your data when you visit our website at https://www.eternalenglish.co.uk/ (the "Website").

By using our Website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect minimal personal information to provide our services and improve your experience on the Website.

1.1 Personal Information

We collect the following personal information when you voluntarily provide it through forms on our Website:

  • Name

  • Email Address

This information is collected when you:

  • Book a consultation

  • Download a lead magnet (e.g., ebooks)

  • Subscribe to our blog or newsletter

  • Contact us via forms

  • Attend a free workshop

 

1.2 Non-Personal Information

We may collect non-personal information about your visit to our Website using Google Analytics. This includes:

  • Pages viewed

  • Time spent on the Website

  • Referring website

  • Browser type and operating system

  • IP address (anonymized)

 

This information is used to understand how visitors use our Website and to improve its performance and user experience.

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 To Provide Services

  • To respond to consultation bookings and inquiries

  • To send you requested resources (e.g., ebook downloads)

  • To communicate about our services, workshops, and coaching programs

 

2.2 To Send Updates

  • To send you blog updates, newsletters, or relevant content (only if you've subscribed)

  • You can unsubscribe from our emails at any time by clicking the "Unsubscribe" link at the bottom of any email

 

2.3 To Improve Our Website

  • To analyze how visitors use the Website and improve its content and functionality

  • To monitor Website performance and fix technical issues

3. How We Protect Your Information

We take your privacy seriously and implement appropriate security measures to protect your personal information from unauthorized access, alteration, or disclosure.


However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

4. Cookies and Tracking Technologies

4.1 Google Analytics

We use Google Analytics to collect non-personal information about how visitors use our Website. Google Analytics uses cookies (small text files stored on your device) to track your activity on the Website.

Google Analytics collects information such as:

  • Pages visited

  • Time spent on each page

  • Device and browser type

  • Geographic location (anonymized)

 

This information is used solely to improve the Website and understand user behavior. Google Analytics does not collect personally identifiable information unless you voluntarily provide it through forms.

For more information on how Google uses data, visit: Google Privacy & Terms

 

4.2 Managing Cookies

You can control and delete cookies through your browser settings. However, disabling cookies may affect the functionality of the Website.

5. Third-Party Services

We may use third-party services to help operate our Website and provide our services. These services may have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Third-party services we may use include:

  • Google Analytics

  • Email marketing platforms

  • Calendar booking tools

 

We do not sell, trade, or rent your personal information to third parties.

6. Your Rights

You have the following rights regarding your personal information:

6.1 Right to Access
You can request a copy of the personal information we hold about you.


6.2 Right to Correction
If any information we hold about you is inaccurate or incomplete, you can request that we correct or update it.


6.3 Right to Deletion
You can request that we delete your personal information, subject to legal or contractual obligations.

 

6.4 Right to Withdraw Consent
You can withdraw your consent to receive emails or communications from us at any time by clicking "Unsubscribe" in any email or contacting us directly.

 

To exercise any of these rights, please contact us at john@eternalenglish.co.uk

7. Children's Privacy

Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us, and we will promptly delete it.

8. Links to Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date.


Your continued use of the Website after changes are posted constitutes your acceptance of the revised Privacy Policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:
Email: john@eternalenglish.co.uk
Website: https://www.eternalenglish.co.uk/

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